Huge! I found that when a Steam connected viewer watched a game on Twitch, their odds of purchasing the game within 24 hours went up substantially. LetвЂ™s take a look at some games Twitch has helped. Showcasing gameplay is great if youвЂ™ve made a quality game. ThatвЂ™s my intuition for how Twitch helps viewers make purchasing decisions. Is the hype real? Do you kind of want the controller? Should you buy this game right now? Contrast that with watching a two minute trailer loaded up with cut scenes. ThatвЂ™s because it replicates the experience of watching your friend play from their couch.

Twitch provides the most authentic preview of a game youвЂ™ll find on the internet. Pick up the money you are leaving on the table. And we attribute increases in week over week player retention as high as 15% to Twitch. We attribute 25% of Punch Club and The CullingвЂ™s sales to Twitch. Just how much does exposure on Twitch do for game creators? Forget views, uniques, and other reach metrics. HearthstoneвЂ™s success raised the line of inquiry that IвЂ™ve only recently acquired the data to really explore.

No one who followed HearthstoneвЂ™s rise on Twitch would be surprised to learn it made $250 Million this year. It became one of the largest communities on Twitch even though fans wouldnвЂ™t be able to play for 3 months. Broadcasters were spending hundreds of dollars on packs. My co-workers were calling in favors for beta invites. This story begins when the Hearthstone beta exploded on Twitch 3 years ago.

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